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Written by Super Perez
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May 03, 2008 at 08:25 PM |
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Dont just throw away your junk! Recycle or at least help those who support recycling. The Ayala Waste Market is held every friday at several scheduled locations. These events are organized to help promote recycling in the Philippines. Also, by selling your junk or still useful waste to accredited recyclers, we lessen the amount of trash that go directly to landfills or illegal dumping/recycling. What better way to dispose of your junk at the same time help protect our environment. The waste market is organized through the collaboration of Ayala Foundation, Ayala Center Association, Ayala Property Management Corp, Philippine Business for the Environment, Makati City LGU, National Solid Waste Management Commission and DENR. |
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Last Updated ( May 03, 2008 at 08:30 PM )
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Branding the Philippines (in an Increasingly) Flat World |
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Written by Super Perez
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Jan 16, 2008 at 08:23 AM |
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by: Junie S. Del Mundo Managing Director EON, The Stakeholder Relations Firm Inc. and Robert de Quelen Global Account Director Edelman Copied from http://www.eccp.com European Chamber of Commerce in the Philippines
Marketing gurus visiting the Philippines for the first time are generally keen to generously share their views on “country branding” and how the country stands to benefit from it. More often than not, their passionate plea concludes with a pleasant-sounding, albeit hastily crafted slogan and a prescription for the Philippine government to launch yet another series of TV commercials and ads in glossy international business magazines. Unfortunately for us, these well-meaning suggestions entail spending tens of millions of taxpayers’ hard-earned money. Country branding need not be this expensive! Success is not guaranteed by the millions and billions of pesos spent on ads all around the world. There is another less expensive way for the Philippines, a path that runs through the hearts of millions of Filipinos rather than on TV screens.
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