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Junk Market
Written by Super Perez   
May 03, 2008 at 08:25 PM

Dont just throw away your junk! Recycle or at least help those who support recycling.

 The Ayala Waste Market is held every friday at several scheduled locations. These events are organized to help promote recycling in the Philippines. Also, by selling your junk or still useful waste to  accredited recyclers, we lessen the amount of trash that go directly to landfills or illegal dumping/recycling. What better way to dispose of your junk at the same time help protect our environment.

The waste market is organized through the collaboration of  Ayala Foundation,  Ayala Center Association, Ayala Property Management Corp,  Philippine Business for the Environment, Makati City LGU,  National Solid Waste Management Commission and DENR.

 

 

Last Updated ( May 03, 2008 at 08:30 PM )
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Branding the Philippines (in an Increasingly) Flat World
Written by Super Perez   
Jan 16, 2008 at 08:23 AM

by:
Junie S. Del Mundo
Managing Director
EON, The Stakeholder Relations Firm Inc.
and
Robert de Quelen
Global Account Director
Edelman

Copied from  http://www.eccp.com European Chamber of Commerce in the Philippines

Marketing gurus visiting the Philippines for the first time are generally keen to generously share their views on “country branding” and how the country stands to benefit from it. More often than not, their passionate plea concludes with a pleasant-sounding, albeit hastily crafted slogan and a prescription for the Philippine government to launch yet another series of TV commercials and ads in glossy international business magazines. Unfortunately for us, these well-meaning suggestions entail spending tens of millions of taxpayers’ hard-earned money. Country branding need not be this expensive! Success is not guaranteed by the millions and billions of pesos spent on ads all around the world. There is another less expensive way for the Philippines, a path that runs through the hearts of millions of Filipinos rather than on TV screens. 

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Dont just throw away your junk! Recycle or at least help those who support recycling.

 The Ayala Waste Market is held every friday at several scheduled locations. These events are organized to help promote recycling in the Philippines. Also, by selling your junk or still useful waste to  accredited recyclers, we lessen the amount of trash that go directly to landfills or illegal dumping/recycling. What better way to dispose of your junk at the same time help protect our environment.

The waste market is organized through the collaboration of  Ayala Foundation,  Ayala Center Association, Ayala Property Management Corp,  Philippine Business for the Environment, Makati City LGU,  National Solid Waste Management Commission and DENR.